by Mike Casey June 12th, 2014
We need your help in identifying Australia’s most employable students, and in doing so you can lock in a ticket for the event, and also have full access to these students to market your graduate program.
How can you help?
Well, as an employer you are an expert in judging applications, and therefore we would like to enlist your help by getting you to rank our entrants between 1 and 5 stars. You will not be told who this student is or what university they are from, you simply need to rate them based on their answers to three questions.
- Tell us about yourself.
- What makes you a unique Australian student?
- What is your greatest achievement while at university?
We will randomly display an entry and allow you to rate as many students as you want to. We will then take the average star rating for each student and use that in combination with psychometric testing to determine which students we take through to a panel of judges.
What do you get in return?
- Well you get a free ticket to an awesome night with great food and wine! If you want to bring a colleague they will simply have to rate our entries too!
- You will be listed as contributor and your organisation will be listed as a supporter on both the website and awards program.
- Our top contributors will be awarded with something special :)
Are you keen to get involed?
Let me now your interest and send me any questions you have about the process! [email protected]
by Andrew Purchas May 20th, 2014
Peak Season Graduate Programs
As we all know the Graduate Recruitment space can have its ups and downs and the last couple of years has been no exception with graduate vacancies fluctuating greatly across industries. We get a lot of our insight from the many employers we are lucky enough to work with but as GradConnection has grown over the last 6 years our IT team has been working behind the scenes to make our platform faster and to utilise the large amount of data we have on the graduate population.
After peak season madness we have crunched the numbers from GradConnection to see if we could notice any decline in graduate programs and are happy to say that we have found the number of graduate programs is right up where we were last year:
Whilst vacancies are down, many companies have been hiring across the peak period with a slight shift towards graduate intakes later on in the year. Make sure that you check out our graduate calendar to see what is going throughout the year and who is currently hiring!
Campaign Demographic Reports
As many of you know, we love stats and we love rerports to show you exactlly how we're performing. With many employers focussed on specific demographics for their graduate recruitment activities we have started to drastically change the way on which we report performance on GradConnection to cater for these requirements. With over 130,000 graduate user accounts currently looking for opportunities, we now collect all information when a logged in graduate clicks on your apply now button to give employers a clearer idea of the graduate talent pool coming through their profiles.
Besides a complete list of every logged in user and their details who clicks the application program on your profile we can offer complete demographic breakdowns such as:
- Work Rights and Citizenship Status
- Degree / Discipline
- Languages Spoken
- Graduation Date
Your account manager will be in the middle of generating a lot of these reports but if you haven’t got yours yet and want this fast tracked along with any specific data to be included just get in touch and we’ll be able to sort it out. :)
by Mike Casey May 20th, 2014
We were very excited to see 10 employers use Graduate@ for their careers fairs this year. It was our first year of operation for our free careers fair registration tool and in March we had over 3300 students register their interest at employer stands.
We had employers use Graduate@ on Ipads, Samsung tablets, laptops and even mobile phones.
A big congratulations has to go to Unilever who collected the most stand registrations, with just over 800.
- UNSW and UTS were the careers fairs with over 400 registrations each
- Accounting, Marketing and Commerce students registered the most
- We estimate that IT, Computer Science and Software Engineering had the highest rate of registrations based on our figures vs student numbers.
The most active students at employers stands were from UNSW followed by UTS over 400 registrations coming from each. Accounting, marketing and commerce students where the most common disciplines that registered.
We are delighted that Orica and Unilever will be using graduate@ in Africa later this year.
We have had a number of international organisations create stands that have nothing to do with the Australian graduate industry and we are looking forward to seeing how they go during their campus events.
Will you use graduate@ for the Vacation Fairs?
We are hoping to double the number of employers using graduate@ for the vacation fairs this year. Its free and you can set it up in a few minutes to be fully branded for your employer brand. All you need to do is go to http://graduate.at to get started!
If you have any questions, or would like a demo please get in contact with us :)
by Daniel Purchas May 19th, 2014
In the latest graduate recruitment campaign, students get a first-hand look at what their life would be like in the Westpac Group Graduate Program.
The fully responsive website created by Blaze gives a unique look into one of the best graduate programs in the country. Facebook integration provided the opportunity to create an interactive ‘point of view’ video experience of a graduate’s life during one action-packed day in the program.
Scott Deakin, Creative Director at Blaze explains: “The competition for the best graduate talent in Australia is fierce. We put Westpac group at the head of the pack by creating a digital experience that showed all the great things about the program”.
In addition to the video is the graduate program website which is broken down into discipline categories, allowing grads to see where they would fit in and encouraging a wealth of diversity.
Karla Palecek, Talent Brand Manager at Westpac Group added, “We wanted to deliver the best possible user journey. We got there by turning the traditional model on its head and grouping programs a grad is most suited to based on their discipline and interests. Feedback to date has been really positive. People appreciate the clarity and interactive design.”
Casey Aimer, head of digital at Blaze continues: “With a wealth of program roles available, we created a direct path to any relevant programs based on a student’s area of study and what they’re into. This is a uniquely personal approach for the students, one which opens their eyes to a lot more career options that they wouldn’t have preciously considered.”
The campaign is backed up with other social media strategies including a LinkedIn group where students can talk directly to the talent team and current graduates who are there to answer questions about the Westpac Group graduate program and the application process.
by GradConnection April 28th, 2014
If you’re a penultimate year student and curious about the diverse range of career opportunities available at Macquarie then register for an evening of networking. Meet with representatives from across our business and support groups and learn about what it’s like to work in the headquarters of a highly successful and truly global organisation.
This is a unique opportunity for motivated individuals from a variety of disciplines to gain an insight into the summer internship prospects offered at Macquarie and where this could lead.
- Date: Thursday 29 May 2014
- Time: 6:00pm to 8:00pm
- Location: Macquarie Sydney Office
Drinks and canapés will be provided
You must register to attend this event.
Applications are now open and close Wednesday 21 May.
You will need to attach your CV, cover letter and academic transcript for consideration.
Please note spaces are limited. Successful applicants will be sent a formal invitation with further details by Friday 23 May 2014.
*Participants will be responsible for their own travel expenses and accommodation.
*As Macquarie requires applicants to have Australian or New Zealand citizenship or residency status to apply for our graduate program this event is aimed at those who currently hold these requirements.
by Mary Green April 7th, 2014
Tell us about your background in recruitment?
I am a passionate and dedicated Recruitment Professional with over 5 years’ experience in the private and public sectors. At university I tailored my qualifications to focus on my area of interest; Human Resource Management and graduated in 2007 with a Bachelor of Commerce and a Bachelor of Tourism. Whilst I was studying, I became a tutor to further develop my skills and knowledge. I also volunteered at reputable organisations to gain practical skills and experience.
With proven success in large scale recruitment projects, I am proficient in end to end recruitment within a best practice methodology. I have recruitment experience in various industries and I have successfully recruited for Fortune 500 companies and top tier organisations such as the big four banks and leading telecommunications providers.
Throughout my career, I have provided interview coaching and resume writing skills to hundreds of candidates to assist them in their search for work.
My successful career can be attributed to my passion to succeed.
How is the graduate employment market in 2014?
The graduate employment market in 2014 is competitive with many recruiters still hesitant of hiring graduates. Graduate programs for 2015 will have smaller intakes than previous years and with the proportion of tertiary educated employees increasing it sounds like it is all doom and gloom for graduates, but do not despair! The mid to long term prospects for graduates is looking positive so be prepared to be patient and diligent in your search for employment. The news is good for technical graduates with demand for their skill sets growing steadily.
The graduate employment market has had to evolve to keep up with the times. More and more employers are advertising graduate jobs online with an increasing emphasis on social media. This means you get up-to-date information directly from the employer. Linked In is also a great means of networking. So like, follow and connect with your employers of choice.
Why is having a good résumé and cover letter important for graduates?
A great resume and cover letter is your ticket to an interview and a stepping stone to your dream graduate job. It is your opportunity to sell your skills and experience to employers. Your resume and cover letter should explain how you can add value for the employer. Recruiters can receive hundreds of applications for Graduate positions and a polished resume can make you stand out from the crowd.
So what makes a great resume and cover letter? One that is specific and relevant. With resumes, one size certainly does not fit all. You must tailor your resume to each and every position you apply for. If this sounds like a lot of work, think of it as in investment. If you invest your time and energy now, this could lead to a job with one of Australia’s leading employers.
What are common mistakes in graduate resumes?
The Mistake: Spelling and grammatical errors
The Solution: Spelling check, spell check, spell check. I would recommend asking a friend or family member to proofread your resume or better yet, ask an expert!
The Mistake: A generic resume
The Solution: As I mentioned earlier, tailor your resume to the position you are applying for. See above for further details.
The Mistake: Too much personal information
The Solution: Delete it. Recruiters are not interested in your age, race or religion and save that lovely new photo for your Facebook profile picture as photos are not welcome on your resume.
The Mistake: Focussing on responsibilities
The Solution: Many graduates focus on their responsibilities rather than their achievements. Quantifying your achievements emphasises them and will help you stand out from the crowd.
The Mistake: Poor formatting
The Solution: Resumes should have good flow so make sure your formatting is clear and consistent and you choose a font that is easy to read. Opt for bullet points over long paragraphs as unfortunately most recruiters will not read paragraphs. Also, templates are an excellent way to ensure your formatting looks good.
How long should a graduate résumé be?
There are no concrete rules regarding the length of your resume instead you should focus on including relevant information in an easy to read format. In saying this, graduate resumes are typically 1-2 pages with an additional page for your cover letter. I would recommend including a summary at the top of your resume. This should provide a brief snapshot of education and experience as well as your objective which should of course be aligned with the position you are submitting an application for. It is important to detail your education, employment history and technical competencies. As a graduate you may not have extensive experience so focus on your achievements within internships, placements, extracurricular activities and volunteer positions.
How can you differentiate yourself from other graduates?
Cover letters are an excellent way to differentiate yourself from other graduates. You can stamp your personality on a cover letter but remember it still needs to be professional.
Another great way to differentiate yourself is to call the recruiter and introduce yourself. Recruiters are busy people so make this call short and sweet. Introduce yourself and reiterate your interest in the position. It is a good idea to ask a question or clarify the details of the position; just make sure the answer is not already in the job advertisement!
Leave it to the professionals. Grad Resumes is a professional resume and cover letter writing service based locally in Melbourne. Dedicated HR Professionals can provide valuable guidance and advice which could help you land the job of your dreams!
by Daniel Purchas March 12th, 2014
If you’re a University student in Canberra, this is the event you need to check out.
The Tertiary to Work Careers Fair is your opportunity to meet with representatives from various organisations and departments, and to discover the employment opportunities they offer. The majority will be seeking to promote opportunities for final year students to join their organisation as a graduate recruit. Some organisations will also have formal vacation employment and internship opportunities for earlier year students. So whether you will be in your final year or not. the event will be useful to you in researching employers and your career options.
Who will be at the Fair?
Employers representing the private sector, state and federal government departments and industry bodies will attend the fair to promote their company and its employment opportunities to students from a range of degree disciplines. Employers representing the private sector, state and federal government departments and industry bodies will attend the fair to promote their company and its employment opportunities to students from a range of degree disciplines.
What do I wear?
Neat and casual clothing will be appropriate. This is not a formal interview, but first impressions are very important.
To find out more about the event visit the website here: www.onqconferences.com.au/events/ttw2014.php
by David Jenkins March 10th, 2014
It's no surprise that mobile traffic's again on the rise. Well done to all employers who have optimised for mobile. Remember you're going to be getting mobile traffic whether you want to or not, so it's not something you can ignore. Between phones and tablets almost 25% of our total users are visiting from mobile devices. With this sort of growth it's likely that employers will have to cater for mobile applications in the future. We'll be looking out for any first movers over the next 12 months.
Mobile Test - Finding out how you're doing.
Do you think you're optimised for mobile, but not sure? Take your smart phone - start by searching for your program on Google and going through your careers site. This will give you a good idea of what 25% of your graduate traffic is experiencing.
We've also got a few useful tips that you can use to test your site for mobile:
1) Take out anything that may be frustrating for the user. This includes:
- Pop up windows - automatic ads to a mobile app that block the user from going straight to your site. Instead have a less intrusive banner ad directing them to download the app.
- Remove all features and plugins that won't show up on the users device. These are things like Flash banners that won't show on the latest versions of IOS or Android. Also try and decrease image file size as much as possible to speed up any slow data connections.
- Try to avoid having a mobile version of the site that restricts what the user can do. If you do have a mobile site separate from your desktop send tablet users to your desktop.
2) Build your site using responsive web design.
This is a must for any new sites and basically takes away the need to have a separate mobile site and desktop site. Responsive web design means that your website will work well on devices of any size - it responds to the size. However if you can't rebuild your current site using responsive web design request that any new features be built in responsive CSS and HTML5.
Above - Tools that will allow you to build a responsive site.
3) Connect with the graduates and use mobile device capability
- Encourage the graduate to connect with you - even if they can't apply on mobile, e.g. allow the user to login with their Facebook, Gmail, Hotmail or Yahoo accounts.
- Create a unique experience for logged in users.
- Improve sharing or social behaviour and allow the user to create unique content to share.
- Use smartphone features like camera and GPS.
- Use mobile intuitive functionality such as shaking, swiping and tapping.
This may seem like it's a long way off your current website. However it describes the websites that students are spending their time on using their mobile devices. If you can incorporate all of these points in your website and application form, you are probably starting to imagine how a mobile application process might look and that it's really not that far fetched.
Quick Mobile Spot Check Test
Use the Hub Spot Device Lab to see how your site currently looks on different mobile devices and what sort of traffic your getting from each device. - http://snippets.hubspot.com/hubspot-device-lab
Please get in touch if you have any questions on mobile. [email protected]
by Lyndsay Shaw March 5th, 2014
Social media is changing our lives, and looks set to be a driving force for business in the future. Social media guru and acclaimed author of ‘Socialnomics’, Erik Qualman, suggests that we don’t have a choice on whether we do social media, rather the question is how well we do it. So here are four reasons why you can’t ignore it.
Social media platforms have grown at an alarming rate and their reach is staggering. Consider this; if Facebook were a country it would be the third largest. Lady Gaga, Justin Bieber and Britney Spears (who appeal to the youth market) have more followers then the entire populations of Germany, South Africa and… Australia! Shifting focus to the graduate population, social media allows you to engage with a far bigger audience. Think about the Aussie kid that won a scholarship to Yale. She’s probably someone you’d want to be talking to. But how do you make that connection with traditional graduate campaigns? Social media enables a paradigm shift when it comes to reach and allows you to considerably change your strategy with regard to which, and how many, graduates you target.
In the past potential graduates would read static websites and annual reports as well as scratching around in newspapers for relevant information about their potential employers. They’d attend an interview and deliver a scripted comment about the ‘return on investment’ that the organisation achieved 12 months ago, or possibly, the latest trading statement released in the newspaper a couple weeks earlier. However this doesn’t really translate into an authentic view of the kind of work they may be involved in. Social media platforms allow organisations to educate their audience about the roles and work within their companies, and in doing so, create platform for appropriate candidates to ‘self-select’ in to the process, and those that are obviously not appropriate, to ‘self- select’ out.
Its 48 hours before applications close, and students being students, have all left it to the last minute to get their applications in. Despite a considerable increase in volume, your system is coping until the unthinkable happens… the system crashes. The tech wizards are onto it immediately but 12 hours of applications are lost and with it, the possibility of some of your best potential candidates. Even if you extend the deadline, how do you channel the message to affected candidates? The capacity to engage with graduates in real-time is unsurpassed and allows your organisation to be flexible and responsive in its communication with the target audience.
Career development skills
The number of graduates that benefit from career guidance and development skills far exceeds the small number of individuals that ultimately join programs. Unsuccessful candidates go on to pursue further opportunities with stronger interviewing, and CV writing skills. These are noble outcomes, however, the real value to the organisation is in improving the selection process. Think about the star mathematician that would make an outstanding engineer or derivatives trader. While numbers are his game, weaving a great story isn’t, and as a result, getting through the application process is hard work. The contribution made by providing students with the right skills is in allowing them to present their ‘best self’, ensuring that organisations don’t miss hidden gems.
To find out more about how your social media strategy can work for you, contact #careers at 0413 657 232 or www.hashtagcareers.com.au
by Mike Casey February 6th, 2014
GradConnection is proud to announce a partnership with Pride and Diversity to help highlight opportunities for university students that identify as being LGBTI. Many students will often feel uncomfortable bringing their whole selves to an interview, or into the workplace when they secure a role.
Pride and Diversity's goal is to break down these barriers to entry for LGBTI graduates by working with, training and promoting organisations who actively encourage and support all employees, regardless of their sex, gender identity or orientation.
GradConnection has just launched a new LGBTI profile, which allows organisations that are members of Pride and Diversity to actively promote their workforce diversity. You can be assured that those organisations that are Pride in Diversity members are actively working with Australia’s peak body in LGBTI workplace inclusion to develop workplaces that are inclusive of all employees.
The first employer to adopt one of these profiles is Chevron.
For those of our members who are interested please visit Pride and Diversity at www.prideindiversity.com.au and look at becoming a member. We believe it’s a great cause and is quickly becoming an attractive differentiator in employer brand and employer culture for a wide variety of students, regardless of how they personally identify.