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Our Charlie Bell Scholarship for Future Leaders 2021

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In recognition of the contribution made by the former McDonald’s Corporation CEO, Charlie Bell, a scholarship for future leaders has been created in his name recognising Charlie’s commitment towards the provision of ongoing learning and education. Charlie commenced his career as a crew person with McDonald’s Kingsford in 1976 at the age of 15 and he quickly progressed through the ranks, becoming Australia’s youngest Restaurant Manager at the age of 19. He was appointed Managing Director of McDonald’s Australia in 1993 and then ultimately President and Chief Executive Officer of McDonald’s Corporation in April 2004 at the age of 43.

Each year, awards may be granted under the Scholarship as follows:

  1. an award, valued up to $15,000 may be granted to an employee of McDonald’s Australia Limited or employed at a McDonald’s restaurant by a McDonald’s franchisee;
  2. awards, valued up to $30,000, may be granted by the Selection Committee to individuals who have met eligibility criteria.

The Charlie Bell School of Management is proud to partner with Global Talent Manager firm Development Dimensions International, Inc. (DDI). Shortlisted applicants will be presented with the opportunity to participate in a leadership program facilitated by DDI Consultants. The program is designed to build foundational leadership skills, raise awareness of personal styles that enable and derail leaders, and introduce a structure and some tools for providing effective feedback and conducting productive, relationship enhancing discussions.


To be eligible to apply for the Scholarship, applicants must:

  • gain acceptance to or be enrolled in, an undergraduate or postgraduate degree at an Australian University;
  • be available to commence university or continue university, as the case may be, in Semester 1, 2021;
  • be an Australian citizen or permanent resident;
  • in respect of one of the awards, an applicant must be employed by McDonald’s or its franchisees; and
  • not have been a previous award recipient of the Charlie Bell Scholarship for Future Leaders.

If an applicant is aged under 18 years, parental consent is required to validate the Scholarship application.


A committee, comprised of nominated representatives of McDonald’s, the Bell family and appropriate industry and business representatives (Selection Committee), will judge Scholarship applications on the basis of relative merit with reference to the following criteria:

  • academic, career, personal: goals and achievements;
  • personal achievements: goals and ambitions;
  • community activities and other contributions to society;
  • demonstrated evidence of extent of need;
  • how the applicant expects the Scholarship to impact their studies and facilitate career aspirations;
  • an outline of the intended area of study;
  • recommendations and references;
  • an interview;
  • McDonald’s brand ambassador; and
  • quality of presentation.

The Selection Committee may in its absolute discretion decide not to grant some or all of the Awards, if it considers that there are no applicants or not enough applicants (as the case may be) who sufficiently fulfil the selection criteria. The decision of the Selection Committee is final and no correspondence will be entered into.


You must also submit the following:

Signed application form;

  • A covering letter (no more than one page) outlining your intended area of study & extent of need;
  • Answers to the following Questions: (Please ensure that each answer is no more than 500 words)
    1. Outline your academic, career and personal achievements to date and your aspirations for the future.
    2. Describe your involvement in community events and organisations, highlighting any leadership roles you may have undertaken in this area and their impact on your personal & academic development.
    3. If successful, how would the Scholarship impact your studies and assist you to achieve your academic and career goals and ambitions.
    4. What makes you an ideal brand ambassador for McDonald’s Australia.
  • A copy of your academic record(s);
  • A current resume;
  • Two written references — in the case of McDonald’s employees one referee must be your Franchisee or McOpCo Operations Consultant; and


Applications open on 14th September and close 6th November 2020 (close of business).

Applications received after the deadline date (close of business) will not be considered.

All applicants will be notifed regarding their application by mid November.

Applicants will be required to attend a Selection Process on the 8th and 9th December 2020 in Sydney.

Please do not contact McDonald’s with regards to your scholarship application once lodged. All successful and unsuccessful applicants will be contacted in due course.

Applications should be submitted via email to: [email protected] no later than 6th November 2020 (close of business). Only one Application may be submitted per person.

Applications documents are to be submitted via email to [email protected] in pdf format (file size cannot exceed 25MB). Application Form is a fillable pdf form, please complete and save before sending.

Terms & Conditions.

Closing in 9 days
Closing in 9 days
  • Job type:Scholarships
  • Disciplines:

    Business and Commerce, Construction, Law, Property

  • Workrights:

    Australian Citizen, Australian Permanent Resident,

  • Locations:

    Sydney, Melbourne

  • Closing Date:6th Nov 2020, 6:00 am


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