Part-time Work for Students in Marketing and Sales
Why work in marketing and sales?
A part-time job in marketing or sales can be one of the most fulfilling and career-building choices of student employment. In marketing, you will contribute directly to the company by helping them optimally communicate their value to customers. In sales, you will be responsible for bringing in the money. A job in this field is challenging, and obtaining one usually requires beating a lot of competition – but if you can get it, a job in marketing and sales will equip you with invaluable skills, experience and contacts for your future professional life. Future employers (especially if you’re planning on working in marketing after graduation) will consider part-time work in marketing as a sign that you will be a valuable addition to their workforce.
Part-time marketing jobs for students are not as common as other types of student employment – usually companies seek graduate marketers with previous experience in the industry. Usually the companies that accept students in these roles cannot afford to pay for established professional marketers – such as startups or non-profit organisations. Sometimes the work is voluntary. In others, the student is paid by the hour, on a casual basis.
A job in sales has the potential to be highly paid, as the salesperson is given a commission of their sales. However the high figures earned by a small proportion of the salesforce is difficult to achieve. A student looking to work in sales should always be wary of scams that promise easy or quick riches, as this is not typical of the sales industry, except for the best professionals (and it takes time and experience to get to that level), and there are many pyramid schemes targeted to university students. Before signing up for any position, it is advisable to check the company’s background and reputation online.
Part-time marketing jobs
- Marketer (general)
The discipline of marketing is so broad that the possible tasks required of a part-time marketer are too numerous to list in full here. They may include (but are not limited to), market research, brand development, advertising, public relations, promotions and digital marketing.
- Digital marketer
The function of the digital marketer is to drive increased sales of an online business or to increase a brand’s online presence – or both. There are various tools available to the digital marketer which may be required for this role – from SEO, online advertising and website design to social media and mobile apps.
Salespeople attempt to ascertain the needs of the customer and match them with a solution from the company they represent, in order to obtain information from them (leads) and make sales. Part of their role is advising customers of the different features of various products and assisting customers to make a choice between them. Salespeople often operate by telephone in [call-centres] or through face-to-face meetings.
What skills do you need to work in marketing and sales?
A job in marketing requires an understanding of the core principles of marketing, a value-oriented perspective, strong written skills and creativity. Usually it also requires an understanding of consumer trends, market awareness; as well as strong skills with software such as Word, Excel and Publisher. Graphics design or artistic skills are a bonus. Above all employers look for people with a passion for the industry.
Salespeople need confidence, negotiation skills, persuasiveness and charm. They also need to be able to absorb lots of knowledge regarding the company’s products. Most important of all – their verbal communication skills must be excellent.
What kinds of companies offer marketing and sales jobs?
As mentioned above, the types of companies that offer part-time marketing work to students are typicallysmall businesses or non-profits. However larger marketing companies offer [vacation programs and internships].
What will you learn in marketing and sales?
- Verbal communication