by Mike Casey November 24th, 2009
Graduate Attraction Statistics
Because we rank graduate programs based on what graduates tell us they are looking for we have a large amount of data that is great for backing graduate and internship attraction strategies. One of the key goals of GradConnection was to improve the graduate market, so if you are currently looking for statistics to support your business case to start or grow your graduate program then feel free to contact us. We will happily provide you with any statistics to help you with your graduate marketing strategy, whether GradConnection is right for your organisation or not. For the AAGE conference we prepared a small sample of some of the statistics we have generated based on what graduates have told us. It is a selection of interesting graduate data that appears in our detailed client report we will be giving our clients early next year. We plan to use this data to help organisations market more effectively to the graduates they desire. To get a copy of this sample report please feel free to send me a quick email to [email protected] and we will happily send the PDF to you. Some of the interesting sample graduate statistics we have discovered are outlined below.
Graduate Location Statistics
One of our earlier posts talked about how Melbourne was the most popular city in Australia for graduates. After 8 months of graduate statistics this is still the case. More importantly, most graduates who came to GradConnection, and used GradMaker were from Sydney.
LocationPercentage of Graduates Melbourne 52% Sydney 50% Brisbane 24% Canberra 18% Perth 15% Adelaide 8% NSW regional 7% Victoria regional 6% Queensland regional 5% Western Australia Regional 3%
Graduate Industry Statistics
The most popular industry for graduates appears to be Ã¢â‚¬Å“Generalist and leadershipÃ¢â‚¬Â which is an industry that GradConnection invented to cater for those graduates who will not be involved in careers that directly utilise their qualifications. What is interesting about these statistics is that they do not match the graduate jobs available in Australia. According to the AAGE survey, the government industry (22.8%) has the most graduate jobs available, followed by the accounting industry (19.9%).
IndustryPercentage of Graduates Generalist and Leadership 14% Accounting 13% Engineering and Mining 11% Government 11% Information Technology 10% Marketing and Sales 7% Banking and Finance 7% Human Resources 6% Law 6% Health 5%
Graduate Benefit Statistics
There are not too many surprises here, but if you are planning your graduate marketing and have these options available, they can be great ways to attract graduates to your organisation over that of your competitors.
BenefitPercentage of GraduatesOverseas Opportunities 47%Work Life Balance 41 %Flexible Working Arrangements 37%Structured Training 26% Study Leave 22% Health Cover 20% Mentoring Program 20% Fitness Programs and Gym Memberships 20%Free Parking 16%Buddying program 10%
We now have a number of Japanese subscribers, which we are very excited and privledged to have reading our blog. If any of these subscribers would like more insight into the Australian and New Zealand graduate market, or are interested to compare graduate statistics with that of Japan, then please get in contact. We would love to know more about the Japanese graduate market.