Branding and Marketing Manager

• Brand management is the focal point.

 • To identify, develop, implement and evaluate marketing, communications, and public relations strategies, based on knowledge of brand objectives, market characteristics, in line with the Corporate guidelines. 

 • Manage and optimize digital marketing channels through social media, influencer collaborations and events so as to increase brand awareness and drive customer acquisition. 

 • Conduct market research to identify new trends, opportunities, and consumer preferences.

 • Analyze marketing data and metrics of ongoing campaigns and optimize performance and ROI.

 • Assist the eCommerce and sales team in planning and executing marketing events, campaign, exhibition, etc.

 • Collaborate with cross-functional teams to develop marketing collaterals.

 • Work with the creative and design personnel to deliver assets to fulfil overall marketing objectives.

 • Maintain branding integrity and consistency across all company marketing initiatives and communications.

 • Managing of marketing budgets and allocate resources effectively to maximise ROI.

 • Any other tasks as assigned by the management