Fusion Masterclass Blog Post - Social Media

Posted by Daniel Headford

Not enough time to keep up with social media trends? We’re here to help!

If Facebook makes you frantic and Snapchat scares you, you’re not alone. Social Media is the fastest moving and most dynamic advertising platform; and frankly sometimes it is hard to keep up!

Our Social Media Analysis

Over the past year GradConnection has been doing analysis on how Social Media can be used most effectively in the graduate recruitment industry. We have reviewed the five major social media platforms (Facebook, Instagram, Twitter, LinkedIn and Snapchat) in an attempt to see which is the most beneficial for employers to use when attempting to attract the best talent.

What we’ve found is that you must have a sound strategy before you begin. This is because each different platform has a unique purpose, whether it be brand awareness, driving traffic or conveying company culture. This purpose must be carefully balanced with the correct material (pictures, videos or text) as well as the correct amount of posts. Sound complicated? It can be!

All platforms constantly update the products they offer with new innovations. Keeping up with these new products is essential to the success of your social media campaign. Different products provide different levels of engagement from your audience and the more engaged your audience the higher success rate you will have.   

As Jeff Bezos, founder of Amazon said ‘What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tailwind is now a headwind - you have to lean into that and figure out what to do because complaining isn't a strategy.’

GradConnection will be presenting our findings on Social Media at the Fusion MasterClasses;

In this presentation we will be covering the five most popular social media platforms; within these platforms what their purpose is, who they target, when is the best time to post, how much they cost to use and the latest innovations.

If you have an interest in using social media for your company, or, if you need help with your current social media strategy, please come along to our FREE presentation. Register now!


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