Westpac Group asks grads to ‘imagine your future with us’ in new campaign

Posted by Daniel Purchas

In the latest graduate recruitment campaign, students get a first-hand look at what their life would be like in the Westpac Group Graduate Program.

The fully responsive website created by Blaze gives a unique look into one of the best graduate programs in the country. Facebook integration provided the opportunity to create an interactive ‘point of view’ video experience of a graduate’s life during one action-packed day in the program.

Scott Deakin, Creative Director at Blaze explains: “The competition for the best graduate talent in Australia is fierce. We put Westpac group at the head of the pack by creating a digital experience that showed all the great things about the program”.

In addition to the video is the graduate program website which is broken down into discipline categories, allowing grads to see where they would fit in and encouraging a wealth of diversity.

User Journeys

Karla Palecek, Talent Brand Manager at Westpac Group added, “We wanted to deliver the best possible user journey. We got there by turning the traditional model on its head and grouping programs a grad is most suited to based on their discipline and interests. Feedback to date has been really positive. People appreciate the clarity and interactive design.”

Casey Aimer, head of digital at Blaze continues: “With a wealth of program roles available, we created a direct path to any relevant programs based on a student’s area of study and what they’re into. This is a uniquely personal approach for the students, one which opens their eyes to a lot more career options that they wouldn’t have preciously considered.” 

The campaign is backed up with other social media strategies including a LinkedIn group where students can talk directly to the talent team and current graduates who are there to answer questions about the Westpac Group graduate program and the application process.


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