Responsibilities

1. Retail activation

• Coordinate the launch of activation campaigns and activities to drive customer engagement.
• Source personalised premiums and giveaways as part of the customer delight at stores, for on-ground activities and major festive or campaigns.
• Ensure end-to-end campaign roll-out, including staff briefing on mechanics, deployment of marketing collaterals and fulfilment of premiums and share post campaign learnings.

2. Retail traffic driver engagement

• Implement marketing programs and execute on-ground engagement through cross-collaboration with merchants, mall tenants and Singtel exclusive retailers.
• Support TikTok Creator House through conceptualisation of ideas. Curate script and key points for in-house talents and execute on-site support for the sales team.
• Implement programs to drive customer engagement through show and tell sharing sessions. Develop key points for in-house specialists to share during these sessions.

3. Small-Medium Businesses (SMB)

• Coordinate with event companies to run on-site roadshows in SMB locations.
• Work with external vendors to target at SMB companies.
• Support the creation of marketing communications targeted at SMB companies.

4. Marketing communications

• Support the creation of marketing collaterals for sales channels.
• Maintain up-to-date marketing communications in all stores.
• Update digital content in retail stores.

Requirements

• Currently pursuing a Diploma/Degree in Business, Marketing or relevant field 
• Commit to a 6-months internship
• Experience in running campaigns & designing collaterals
• Results oriented and have strong commercial fundamentals & good business acumen
• Team player who enjoys a fast-paced and dynamic environment
• Excellent interpersonal, communication & organisational skills