What You Will Get Out of Today
- Current Graduate Landscape and Trends
- Decision Making Process
- 10 Touch Points
- DIY Takeaways
Current Graduate Landscape
- Roughly 180,000 students graduate every year from Australian universities
- Majority of roles, and students are located in NSW or VIC, together making up 60% of the market
- 40% of students now finish their studies mid - year
- 18% of successful graduates will apply to more than twenty graduate programs
Shifts from 2016
- Higher number of students finishing their degree in the middle of the year
- Students researching companies earlier
- Online presence is becoming increasingly important
- Strategic partnerships with universities
- A move from STEM to STEAM
What Makes People Apply
- Frequency of ads
- Amount of Choices
- Decision making Steps
The 10 Touch Points
1. Website
- Most important resource in graduate job search
- Clear information and journey
- Collect Emails
2. Facebook Advertising
- Image or video
- Identify audience/targeting
- Custom audiences/LAL
- Clear call to action
- Link to another touch point
3. Live Streaming
- Facebook, Instagram, Periscope
- Great for Q&A or BTS
- Does not need to be highly produced
- Let people know ahead of time or do a reoccurring video
4. Stories
5. Email Marketing
- How do we get the email addresses?
- Have a clear strategy
- Make sure it ties into your touch point journey
- MailChimp
6. Blogs
- Cheap and easy to produce
- Provides you with content that can be shared across multiple platforms/touchpoints
- Option to link with third parties/ suppliers to sponsor content
7. AdWords/SEM
8. Chat/Messenger
- Live Chat
- Chat Bots
- Messenger
- Facebook options
9. Social Media groups
10. Net Promoter Score
DIY Takeaways
Video Content - record your own on a phone - cheap and cheerful
Blog posts - write some or get a copy writer (which is inexpensive) to do this for you
Online Chat - easy to install
NPS Surveys - cheap and easy to setup for small groups of graduates
hank you! Please send through an email or give us a call if you have any questions