The world of social media is a big one and it seems to be growing by the minute. We are all aware of the advertising potential that social media is said to have, but the truth is that there are very few of us who know exactly how to get the most out of this very useful resource.
As Facebook is the forerunner in the social media popularity race, according to Statista with around 1.712 million active users, it is a great platform to start with when looking at social media as a marketing and graduate recruitment tool. With the ever evolving and fast-moving world of social media, it is vital that employers start thinking about how they are currently engaging and recruiting talent.
Here are a few important factors to be aware of when using Facebook for graduate attraction:
Branding, branding, branding
Raising brand awareness is key and should be at the very top of your company’s social media agenda. If you want to attract young graduates you need to go where they are - on social media. Once you have established your company page and have used the necessary advertising options available, you can start loading graduate specific posts.
Aimed at grabbing the attention of students and recent graduates, these posts should give the potential recruits a better idea of what your company is all about, and more importantly, your company’s culture. Aside from the obvious job listings, posting photos of your employees, company events and the like will not only increase brand awareness but overall appeal as well.
What’s on offer?
Every campaign needs a draw card and providing graduates with information about what’s on offer will undoubtedly be the difference between your campaign and others out there. On platforms such as Facebook, being somewhat boastful about your company’s mentorship and training programs will go a long way. The best and brightest in your industry will be attracted by these programmes, as they will see them as useful tools which will enable them to grow and develop within their careers.
Driving traffic is key
As simple as it sounds, the whole point of marketing through a social media channel such as Facebook is to use it as a catalyst to drive traffic to your company website. According to Shareaholic, collectively the top eight social networks drove 31.24% of overall traffic to websites in December 2014, 24.63% of which was from Facebook alone.
Adding links to blog posts and other relevant information on your company website, such as the different mentorship programmes on offer, will all assist in increasing traffic to your company page. Once on the site the potential graduate will be able to learn more about your company and will further increase awareness and interest.
How can we help?
If you would like to know more about what might be an optimal strategy for your programme, please contact your Account Manager (see details below), or if you are new to GradConnection please email [email protected].
Dan Purchas – [email protected]
Dave Jenkins – [email protected]
Mike Casey – [email protected]
Andrew Purchas – [email protected]
Resh Perera – [email protected]