Digital Strategy Associate Intern

Our company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The opportunity 

The Digital Strategy Group (DSG) works with Adobe’s Premiere Enterprise customers to craft strategies for customer-experience transformation and digital innovation. Our engagements employ Adobe’s digital benchmarking capabilities, industry trends, customer-journey mapping, organizational assessments, high-level architecture assessments and other techniques to deliver high-impact recommendations. We also bring a deep industry perspective to the organization, delivering vision, published thought leadership, and aligning the ecosystem on an overall industry go-to-market strategy.

The Digital Strategy Associate – Industry is a new and exciting opportunity within Adobe’s Digital Strategy Group Industry Team. The Industry team works closely with Adobe Specialists, Adobe customers, and research firms to understand the challenges and provocations of the most significant Industries and Sectors and identifies strategies to power business performance, turning challenges to opportunities.

This role will be primarily responsible for supporting varied remit of activities such as quantitative and qualitative analysis,  to derive insights pertaining to the provocations across various Industries and Sectors.

The role will be working closely and collaboratively with a team of research analysts, digital strategists and technology specialists who will create briefs based on insights and recommendations through data analysis, market and ethnographic research, design thinking, customer interviews, financial impact modelling and other techniques. 

What you’ll do 

As a Digital Strategy Associate - Industry, you will be briefed on defined benchmarking programs that will enable you to compare analyse and score the worlds leading brands digital experiences. Further briefs will, augment, develop and translate benchmarking insights into creative story-telling executions that visually and interactively bring the strategy to life in the world of our customer. This includes developing live, compelling presentations, interactive proto-types, experience demos and more - in beautiful and visually engaging manner that surprise and delight executive customers.

You’ll also assist in documenting Adobe customer events via the creation and authoring of video and audio assets such as Vlogs, transcipting and social media content development.

Key activities include:

• Experience design — run ethnographic interviews and journey diagnostics to understand customers’ unmet needs. Build brand-new web and mobile app experiences that delight our customers’ customers and improve performance. Use Adobe XD in hands on workshops to rapidly prototype and test new designs.
• Analytics and benchmarking — use Adobe’s unparalleled analytics dataset to show customers how their digital business compares within industry. Reveal insights from their own reports and the corresponding actions to optimize performance and customer experience.
• Economic impact analysis — assess how improvements to customer journey and business capabilities will grow revenues, reduce costs, and generate business value. Size potential opportunities to prioritize short- & long-term recommendations. Help customers write business cases to quantify value and rationalize technology investments.
• Experience architecture — assess customers’ technology landscape and data strategy to understand current implementation and usage. Recommend new solutions, integrations, and use cases to enable improved customer experiences.
• Creative Visual Story-telling - Take strategic briefs and, augment, develop and translate these in creative story-telling executions that visually and interactively bring the strategy to life in the world of our customer, developing compelling presentations and interactive proto-types
• Experience design — support ethnographic interviews and journey diagnostics to understand customers’ unmet needs. Build brand-new web experiences that delight our customer’s and improve performance. 
• Design & Customer Research - Conduct primary and/or secondary research, as well as quick rounds of usability tests. Channel the voice of the user when developing product vision and roadmaps.

You will also contribute industry strategies in the following ways:

• Industry perspective – collaborate to define Adobe’s perspective on impactful industry experiences by working with deep subject matter specialists. Apply that perspective by authoring thought leadership assets to drive demand generation, field enablement, etc. Be the voice of the industry within Adobe to inform product strategy.

Getting things done:

• Approach problems holistically. Be an influential design leader, helping your cross-functional peers define strategy, requirements, and experiments. 
• Collaboration within and across teams. Proactively engage with multiple project partners, including product managers, engineers, and other designers in brainstorming, testing, and refining concepts.
• Collaborate, iterate and validate design systems.
• Document, audit, iterate and maintain patterns and services 
• Engage directly with partners and product teams to gain a deeper understanding of their goals, validate design solutions while creating alignment with other teams.
• Articulate design decisions by presenting work and communicating with design teams and partners.

What you need to succeed

• Graduate in 2024 in a related field
• Outstanding record of academic achievement
• Ability to work 3 days per week for six months (April to Oct 2024)
• Demonstrated passion for digital experiences and/or cloud technology
• Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Experience in visual creative, customer experience design, graphic design, user interface design, rapid digital proto-typing or human computer interaction design capability.
• A natural flair and artistic talent for creating the most beautiful and engaging experiences that represent Adobe’s creative DNA
• Quantitative problem-solving skills, including conducting research, analysing data, developing hypotheses, and synthesizing recommendations
• Experience in product and UX design, utilsing Adobe Creative Cloud and associated relevant technologies.
• Address design feedback from colleagues in the design team in a rapid iterative design process
• Strong communication skills, whether when writing a quick email to a coworker or discussing design work with a dozen people.
• An eagerness to deeply engage with and understand quantitative and qualitative data at scale.
• Ability to be flexible, embrace ambiguity, take initiative, and learn new skills on a regular basis.
• Good interpersonal skills with ability to work effectively with people at all levels
• Ability to communicate complex ideas effectively verbally and in writing
• Ability to work multi-functionally in a team environment
• High degree of intellectual curiosity and ability to absorb concepts quickly
• High level of energy, personal drive and positivity
• A demonstrated portfolio of creative executions demonstrating previous experience in digital design

Get to know us a little more

Simply put, we're a NASDAQ-listed leader in digital marketing and media software, we help individuals and enterprise customers to make, manage, measure, monetise content to achieve their business goals.