Pure Fishing Graphic Design Internship

Work on real projects for global brands. Build portfolio-worthy creative across packaging, advertising, social media and retail design while being mentored by an experienced designer.

This internship is ideal for students seeking to complete a university placement, Work Integrated Learning (WIL) requirement, internship subject or degree-related professional experience component.

TLDR; A Fishy Internship That You’ll Actually LOVE

· Build your portfolio creating real-world work across packaging, social media,

· EDMs, retail displays and product launches for global brands. Gain hands-on

· industry experience, mentorship and exposure to international creative teams.

Reeled in your interest?

Aside from a healthy dose of fishing-related puns, interning at Pure Fishing is an experience you’ll genuinely want to catch and brag about.

A little about us:

We’re the world’s largest fishing and tackle company, home to a portfolio of 10 international brands that will keep you on your toes while seriously levelling up your portfolio. Our headquarters are in the USA, with regional offices across Europe, Japan, Korea, and Australia.

Our Tuggerah office supports both the Australian and New Zealand markets, connecting with people who live for the outdoors and a bit of adventure.

Despite the corporate label on paper, we’re pretty good at switching gears. When it’s time to be polished, professional, and all business – we’re on. The rest of the time? It’s relaxed, casual, and authentically us. No suits, no stiffness – just good people doing great work, with a few laughs along the way.

What you'll walk away with

· Portfolio-ready commercial work

· Exposure to international brands

· Experience across digital, print, retail and packaging design

· Mentorship from an experienced designer

· Real projects seen by real customers

About the role:

· Location: Tuggerah, NSW

· Duration: 10–12 weeks

· Commitment: 1–2 days per week (flexible around university commitments

During your internship, you’ll be guided by our Lead Designer who has 10 years of industry experience in her tackle box. She’s all about big ideas and creative challenges that toe the line between love and mild eye-twitching (but those are always the projects you’re proudest of, right?).

You’ll work across our international brands, contributing to global product launch campaigns, assisting with creative direction for photoshoots and PR programs, and even sitting in on cross-functional meetings with international design teams.

With such a diverse creative output, you’ll get that pinch me moment – watching your work escape the depths of your FINAL-FINAL-V02.5 folder and make it into the wild.

We’re talking real campaigns, real channels, and real audiences. Your work won’t just exist – it’ll be seen.

This is your chance to cast your creativity in front of an audience that actually bites. Think EDMs reaching 50K+ subscribers per brand (now that's a lot of eyes!).

Alright, let’s make it a little more serious and put it into dot points…

Your experience at Pure Fishing can include:

· Brand & Campaign Design

· Digital Marketing Assets

· Packaging & Retail Design

· Industry & Business Exposure

Feeling like this is the catch of a lifetime, but worried it might turn out to be an old boot on your line? With a few added perks, you’ll have hooked more than just a stray plugger:

· Build a diverse body of creative work worthy of your portfolio

· Collaborate on assets for national retailers like BCF and Anaconda

· Join campaign shoots when they arise – and potentially find yourself modelling a product or two

· Spend a day on the water (it would be rude not to when you work at the world’s largest fishing and tackle company)

· Collaborate across departments and connect with global design teams

· Walking distance from Tuggerah train station – or the occasional VIP Jimny pick-up from your Lead Designer

· Monthly onsite lunches and opportunities to attend trade shows and new product summits

While this may not be a paid experience, it’s one that delivers in other ways – real-world exposure, memorable projects, and a genuinely enjoyable environment where you’ll grow alongside international brands. You might even catch your first fish!

Hooked?

Caught some excitement?

Ready to cast your creativity into the real world?

Submit your application with your top five portfolio pieces and a cover letter that gives us a glimpse of who you are and what keeps your creativity burning.

Include the phrase "silly salmon" somewhere in your cover letter so we know you've read the ad.

Applications to be sent to justine.forsyth@purefishing.com

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