How To Optimise Your GradConnection Profile

Posted by GradConnection

As peak season approaches, it's important to make sure that your profile on GradConnection is set up to attract the brightest graduate talent out there. We break it down, section-by-section as to how you can best optimise each element of your profile on our website (including a bonus written exemplar if you stick till the end!) 

Company Blurb  

  • 1-2 sentences about your organisation – keep it short, sweet and true to your company’s character

Closed for Applications Message  

  • Don’t lose out on potential candidates! Include 1-2 sentences directing students as to where they can find out more information about your opportunities – this could be to your other profile tabs or an ‘Expression of Interest’ form. 

About Us 

  • How and when was your company founded? What is your core purpose and mission? 
  • Aside from these basics, specify where grads are placed or how they’re viewed in the company – e.g. “future leaders of the business” 
  • Include pictures or videos of your office - graduates want to see their new potential workplace!  

Why Join Us? 

  • This is your chance to make a good first impression and hone in on speaking directly to students – what can you offer them once they join? 
  • Some key motivators could be: training and development, career progression real hands-on projects, a dedicated mentor, flexible work-life balance 
  • Don’t be afraid to flex any company awards here including our very own AFR’s Top100 Graduate Employers!

Our Programs 

Graduate Program 

  • Candidates want all the details about your graduate program offering – subheadings and bullet points are your friend 
  • Key points to include: 
    • Length of Graduate Program 
    • Graduate Program commencement dates 
    • Nature of the program  
    • Short description of different program streams available (if applicable) e.g. Sales, Finance, Supply Chain 
    • Desired skills and attributes of candidates 
    • Application opening and closing dates – it's good to keep this a rough guideline e.g. Late February as opposed to a concrete date to give leeway in case of deadline extensions 
  • Again, visual aids are the most eyecatching – include videos or photos of past graduate cohorts 

Internships & Clerkships 

  • Are your Internship Programs a taster of your Graduate Roles? Include: 
    • Length of Internship Program/Clerkship 
    • Internship commencement dates 
    • Streams available 
    • Potential post-internship opportunities e.g. a reference letter, fast-track to your grad program 
    • Application opening and closing dates 
    • Relevant videos or photos 

Other Opportunities 

  • Here’s your chance to include any additional Scholarships, Cadetships, Events etc. That you offer – follow the same rough structure as the two sections above! 

Organisation Insights 

Application Process 

  • Keep this clear and concise! Include a list of key steps with short descriptions for each stage from application to offer e.g. 1. Apply Online, 2. Aptitude Testing etc. 
    • An additional bonus is to convert this into an infographic or flow chart 
  • You can also include extra application advice such as top tips on how candidates can best prepare themselves! 

Employee Profiles 

  • Profiles of 3-4 current graduates/interns including: 
  • First name, degree, role 
  • Answers to questions such as: 
    • Why did you choose to work for the company? 
    • What’s your favourite thing about your role? 
    • What tips do you have for future applicants? 
  • Past graduates who now hold a leadership role within the company are also an encouraging option to feature! 
  • Not sure what questions to ask your current grads? Use our ‘burning questions survey’ here as a template (includes questions about their degree, their position, and their experience) 

A Day in the Life 

  • Feature of one person (2 max.) of an average day in their life working at your company-his is an opportunity to really illustrate what your work culture looks like! 
  • Potential candidates would love to know things like:  
    • Opportunities to get morning coffee with the team 
    • Office layout 
    • Lunch options (free food is always welcome!) 
    • Weekly mentoring meetings 
    • Graduate Cohort social hangs/events (during or after work) 

Workplace Culture 

Social Responsibility 

  • This is an area that is becoming increasingly pivotal to graduates so don’t be tempted to skimp or copy and paste! 
    • What initiatives is your company taking to better society or the environment? 
    • What causes are you passionate about? 
    • Do you actively encourage your team to take part in activities including volunteering, charity events and energy efficient practices? 

Diversity and Inclusion 

  • Similarly, candidates will be on the lookout to see if your company values align with their own: 
    • What is your company’s outlook on topics like gender diversity and cultural diversity? Do you have advocate for anti-discrimination and inclusion? 
    • Do you have a Reconciliation Action Plan? 
  • This is a great opportunity to include any cute team photos on hand! 

Perks & Benefits 

  • What are the added extras and benefits you can offer? They just might make the difference! 
  • Consider including: 
    • Continued learning opportunities 
    • Free gym or subscription memberships, 
    • Flexible generous leave packages 
    • Healthcare Benefits 
    • Free catering  

Bonus Tips! 

  • Be sure to make use of the option to link your social media pages to your profile 
  • Ensure you pick out the correct and most relevant disciplines for your company  
  • Still looking for some extra guidance? Check out our exemplar profile here, which you can adopt to suit your own company! 


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